Today’s enhanced odds & betting promotions

We work with the bookies to bring you all the latest enhanced odds and betting promotions. Enhanced odds are at the top, followed by price boosts and our other top offers.

All Enhanced Odds offers:

Join a new bookie with an Enhanced odds offer. We have the latest below:



                      Price Boosts

                      Price boosts are generally available to existing customers. We have a selection of short term offers that you can claim even if you already have an account with the following bookies. You’ll also find details of any beneficial ongoing promotions that you can take advantage of, such as price guarantees or best odds guarantees.

                        Free Bets

                        Standard sign up offers for new customers. Usually in the form of free bets, risk free bets, deposit matches or a combination of the above alongside free casino spins. Our top selections are below:

                          • Betfred - SportBet £10 Get £50 in free betsClaim
                            New customers only. 18+ Register with SUMMER50 between 31/05/24 – 14/07/24. First bet £10+ at Evens (2.0)+ on Sports within 7 days to get 3 x £10 in Sports Free Bets & 2 x £10 in Acca Free Bets within 10 hours of settlement. 7-day expiry. Eligibility & payment exclusions apply. Full T&Cs apply.
                                • Boylesports - SportBet £10 get £20 in free bets (mobile exclusive offer)Claim
                                  New UK customers (Excluding NI) only. Mobile exclusive. Min Deposit £10. Min stake £10. Min odds Evs. Free bet applied on 1st settlement of any qualifying bet. 30 days to qualify. Free bets expire in 7 days. Cashed out/Free Bets won’t apply. Account & Payment method restrictions apply. 1 Free Bet offer per customer, household & IP Address only. 18+. T&Cs apply.
                                • Coral - SportBet £5, get £20 in free betsClaim
                                  18+ Eligible UK+IRE players. Paypal & some deposit & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 = 4x £5 free bets. Free bets valid for 7 days, stake not returned. No cash-out, restrictions & T&Cs apply.


                                Our top casino offers in July 2024. More are available in our casino section.

                                      Our most popular new customer offers are shown just above. There are plenty more to choose from on our promo codes page. That’s where you’ll find the full list, any promo codes required and in depth reviews of all of the brands.

                                      What are enhanced odds?

                                      If you are new to all this, perhaps a little explanation is in order. Enhanced odds are sign up offers from the bookmakers where they offer a much higher than normal price (odds) for something. For example, something such as 16/1 for Man United to win a football match. The real odds should be much shorter, so the bookies are aiming to entice potential new customers with vastly inflated odds. Here are a couple of examples of past offers (no longer valid and can’t be claimed):

                                      Example of recent enhanced odds

                                      The first example is for a particular player to score any time in the match. As you can see, the odds on Sergio Aguero to score were boosted from 7/10 to 5/1.

                                      Example enhanced odds with prices on two selections

                                      In the second example you can see that you have a choice. This particular enhanced offering was for a football match, and new customers were able to pick their side and the associated enhanced price. At the time Belgium were the top ranked football team in the world, hence the shorter price. If you had fancied England to upset the odds, they were priced accordingly and as a new customer you could bet £5 at 16/1. A huge potential win, but with the obvious caveat that it was far from guaranteed!

                                      This lack of guarantee is the main difference to the more standard free bet sign up offers. It’s the trade off. You’ll usually get better value for your money, but there’s always a risk that you won’t actually win. So in addition to price boost offers, it is prudent to consider what your options are. Different offers suit different budgets and some people have differing approaches to risk, it’s important to do what is right for you. Elsewhere on this page you will find the standard free bets and bonuses available to allow you to easily compare the options.

                                      We have written an article explaining this in further detail and hopefully answering any questions you might have – please see What are enhanced odds?

                                      Which bookmakers offer enhanced odds?

                                      Not all bookies offer these enhanced odds, but we cover the majority of those that do. All the bookies featured on the site are established, secure and trusted brands that have been operating for a significant length of time. You may note that we do not feature hundreds of little-known bookmakers like a lot of other sites, this is so you can be sure that you are going to be treated fairly when you sign up.

                                      If there’s an odds boost across any of the major sports, you’ll find it here. The majority of these are football odds, with the Premier League being the competition featured the most. You’ll also see betting offers for the FA Cup, Champions League, League Cup etc, we’ll post these in the days leading up to the appropriate fixtures. Lately the bookies have been featuring a lot of enhanced accumulators, we’ve seen some enormous prices on just 3 team trebles, so keep an eye out for more of these.

                                      Remember that the very nature of enhanced betting means that the offers are often short-lived. The bookmakers will often only publish the increased odds in the last couple of days leading up to a game. In fact, some of the best price boosts can be found in the hours leading up to kick off. So bookmark the site and be sure to check back often for all the best deals!

                                      Whats the difference between Enhanced Odds and Price Boost?

                                      Short answer – Enhanced odds are vastly improved odds for new customers only, whereas price boosts are usually smaller increased odds, offered to all customers.

                                      We often get asked to explain the difference between a “price boost” and “enhanced odds,” so whats the story? Both refer to the same underlying concept, which is that of the price (or odds) on a selection being increased as a special offer. However, it’s worth noting that there are two very different levels of “boost” or “enhancement,” as follows:

                                      Day to day price boost – small increase in odds. Available to all customers, either new or existing. Typically designed to add value for existing customers. Example:

                                      Harry Kane to score first, was 7/2 now 4/1.

                                      This represents a small increase in value which the bookmakers offer to keep existing customers happy. If you have a preferred bookie that you bet with you might find that they offer these sort of price boosts to you directly, in line with your favourite teams, races etc. Another reason why it can pay to be opted-in to ongoing promotions once you’ve have found a brand you are happy with.

                                      As we’ve discussed above, the new customer enhanced offerings are typically huge prices on likely outcomes, designed to attract new customers. They are not available to existing customers otherwise the bookies would soon be out of business!

                                      Bottom line, it is simply a difference in terminology. It should always be clear who the offer applies to from the wording and terms, but if in doubt consult the bookies own site before placing any bets.

                                      Best enhanced odds offers down the years

                                      These type of promotions have been around for a number of years now, and during this time there have been some pretty spectacular ones. We’ve picked out a few of the best, these were certainly favourites amongst our readers and we can see why! Of course we’ll be keeping an eye out for any new headline offers and you’ll find them at the top of the page whenever they are available.

                                      2/1 – Brazil to wear yellow

                                      In the relatively early days of bookies offering enhanced odds, Coral came up with this gem for the World Cup in Brazil. The home team were playing Croatia in the opening game and Coral offered 2/1 for them to be wearing their famous yellow strip. Brazil always wear this at home, so surely it was in the bag!

                                      Brazil to wear yellow World Cup enhanced odds offer

                                      Despite some rumours in the lead up to the tournament that Brazil might not be in their home kit, they did indeed stroll out in yellow. It marked an expensive day for Coral and was enjoyed by masses of punters!

                                      200/1 – England to win the World Cup

                                      Again it was a World Cup offer that grabbed the headlines before the tournament in Russia. This time it was Betfair who caused a stir, offering a simply colossal price on England to bring it home. This was an exciting, hungry, attacking England line up with little to lose, and although unlikely, it wasn’t totally out of the question.

                                      It was the tournament that finished in heart break for England (just for a change). They exceeded expectations with a superb run to the semi finals, only to come up just short against Croatia in extra time. They certainly gave the takers of this offer one heck of a run for their money though.

                                      25/1 – A yellow card to be shown

                                      Our final selection is again from Coral. This was another genius marketing idea that captured the imagination of the betting public. This time they offered 25/1 that there would be a yellow card shown in the Manchester derby. A feisty game in normal circumstances, but this one had a little extra as it was also a cup match.

                                      A yellow card to be shown enhanced odds

                                      Even though Manchester City were currently enjoying their spell as “noisy neighbours” they would always face a tough test across town. The game was settled in favour of the home team by single goal, but more importantly there were 4 yellow cards issued on the night. In fact the bet was done and dusted inside 15 minutes!

                                      Alternative new customer offers

                                      In addition to all the short-lived odds boosts and specials on offer, we also detail the available new customer offers that can be used when joining a new bookmaker. These are typically the bread and butter type offers that are available week in week out. As you probably know, whenever you sign up with a new company you can take advantage of their current offer (sometimes a promo code is needed to claim it) as an incentive and to help get you started. The top betting offers are shown just above, and the best of the rest can be found in our review section or via the search box.

                                      We offer more than just enhanced odds

                                      Although our homepage is dedicated to price boosts and large odds offerings, we also bring you the standard new customer promos across all the product ranges. Remember that as well as thinking about whether you should take a larger price or a standard offer, you should also consider which product you’ll be using the most once you have joined a new brand.

                                      If you intend to predominantly use the sportsbook, then one of these offers will suit you the best. However, if you are interested in poker, bingo or casino games, then many of the brands will be able to offer you specific promotions that might suit you better. We cover various products in detail in our reviews.

                                      The deals available and the associated promotion codes do change from time to time, generally as the bookies adjust their offers whilst vying for your custom! If you want to know when a new one goes live make sure you check back regularly!

                                      Enhanced Bets app

                                      The enhanced bets app is now live! Install on your mobile to be kept up to date with all the latest enhanced odds, price boosts and new customer offers. The app has a number of tabs to separate out all the available offers, with priority given to the latest enhanced odds offers. These are displayed on the homepage in time and date order. I.e. the offer at the top is the closest to expiry / kick off.

                                      You can find the apps here:

                                      Enhanced Odds app on Google Play
                                      Google Play