Today’s enhanced odds & betting promotions

We’ve been working with the bookies to bring you all the latest enhanced odds. The list immediately below shows betting offers today across all the main sporting events. There are a lot of new offers available at the moment, please scroll down to see them all!

Sat 26th May, Champions League Final, Real Madrid vs Liverpool, 7:45pm

Check out our Real Madrid vs Liverpool tips and match preview here.
10/1 - Mo Salah to score ANYTIME!
** PAID IN CASH **
New Customers. First £5 settled pre-match bet on Salah to score anytime against Real Madrid (at advertised odds) will qualify. Winning bets are settled at the advertised odds and enhanced winnings are credited in cash. Enhanced winnings due will be credited within 72 hours of qualifying bet settlement. This offer replaces the £10 first bet insurance offer. Key terms apply.
40/1 - A yellow card to be shown!
UK+IRE New Customers Only. Winning bets paid in cash based on the normal price on Coral website. Enhanced odds paid in free bets. Free bets valid for 4 days. Losing £5 free bet excludes Coral Connect.
60/1 - Liverpool to win!
New Customers can get Liverpool at an enhanced 60/1 to beat Real Madrid (90 mins). Max Stake £1. Winnings paid in free bets, valid for 7 days, only deposits with cards/Paypal count. Exchange and multiple bets excluded. T&C’s Apply. 18+|Gamble Aware.

Most popular new customer offers

Betfred sign up offer - Bet £10, get £30 in free bets + 30 free spins!
New customers only | 18+ | Full T&Cs apply | begambleaware.org
Betfair Sportsbook - Get up to £100 in free bets!
“New customer offer. Place 5 x £10 or more bets to receive £20 in free bets. Repeat up to 5 times to receive maximum £100 bonus. Min odds 1/2 (1.5). Exchange bets excluded. T&Cs apply”
Sun Bets - Bet £5, get a £10 free bet
New customers only | 18+ | Full T&Cs apply | begambleaware.org

Today’s matches with previews, betting tips and offers:

UEFA Champions League

Real Madrid badge
Real Madrid
26th May19:45
Estadio Santiago Bernabéu
View Tip
Liverpool badge
Liverpool
New William Hill online customers only. Min. unit stake of £10/€10 at odds of 1/2 or greater. Only the “win” part from EW bets will count. Free bet terms, payment method & country restrictions apply. Free bets credited as 3 x £10/€10. Free bet stakes are not returned as part of the settlement of successful free bets. All Free Bets must be wagered within 30 days. Full T&Cs here.

What are enhanced odds?

If you are new to all this, perhaps a little explanation is in order. Enhanced odds are sign up offers from the bookmakers where they offer a much higher than normal price (odds) for something. For example, something such as 16/1 for Man United to win a football match. The real odds should be much shorter, so the bookies are aiming to entice potential new customers with headline inflated (enhanced) odds.

Example of recent enhanced odds

As an offer for a new customer they are similar to free bets, but the main difference is that they are not guaranteed. And that’s the trade off. You’ll usually get better value for your money, but there’s always a small risk that you won’t actually win. So in addition to enhanced odds offers, it is prudent to consider what your options are. Different offers suit different budgets and some people have differing approaches to risk, it’s important to do what is right for you. Elsewhere on this page you will find the standard free bets and bonuses available to allow you to easily compare the options.

Which bookmakers offer enhanced odds?

Not all bookies offer these enhanced odds, but we cover the majority of those that do. All the bookies featured on the site are established, secure and trusted brands that have been operating for a significant length of time. You may note that we do not feature hundreds of little-known bookmakers like a lot of other sites, this is so you can be sure that you are going to be treated fairly when you sign up.

We feature all the current enhanced odds offers from these bookies across a range of sports. The majority of these are football odds, with the Premier League being the competition featured the most. You’ll also see betting offers for the FA Cup, Champions League, League Cup etc, we’ll post these in the days leading up to the appropriate fixtures. Lately the bookies have been featuring a lot of enhanced accumulators, we’ve seen some enormous prices on just 3 team trebles, so keep an eye out for more of these.

Remember that the very nature of enhanced betting means that the offers are often short-lived. The bookmakers will often only publish the increased odds in the last couple of days leading up to a game. In fact, some of the best enhanced odds can be found in the hours leading up to kick off. So bookmark the site and be sure to check back often for all the best deals!

Most generous bookie awards!

Who’s in the Enhanced Bets hall of fame so far this year then? The list below shows the top bookies for enhanced odds, taking into account a number of factors. We’ve considered both the quantity AND quality of their odds, their originality and their general appeal to you the punter.

Due to the relentless consistency with which we’ve been able to offer quality Betfair enhanced odds to you, they take the number one spot. By providing regular ongoing sign up offers and Betfair enhanced specials, they have also cemented their place as a firm favourite with our visitors. Paddy Power are a close second with hugely competitive prices and a reputation for both good fun and high quality customer service. Coral complete a close run top 3, their “Brazil to wear yellow” offer was a massive hit with our visitors.

As a clarification, the list below also includes bookies that have these offers on a regular basis for their existing customers. For example, although we don’t regularly have William Hill enhanced odds on our homepage, they are a bookie that gives extra value to their customers with continual regular offers.

Full list:

1. Betfair
2. Paddy Power
3. Coral
4. SportNation
5. Netbet
6. 888sport
7. Sun Bets
8. William Hill
9. Ladbrokes
10. Betfred

New customer offers – Promo codes and free bets

In addition to all the short-lived enhanced odds and specials on offer, we also detail the available new customer offers that can be used when joining a new bookmaker. These are typically the bread and butter type offers that are available week in week out. As you probably know, whenever you sign up with a new company you can take advantage of their current free bet (sometimes a promo code is needed to claim it) as an incentive and to help get you started. The top betting offers are shown just above, and the best of the rest can be found in our review section or via the search box.

Both the free bets and the associated promotion codes do change from time to time, generally as the bookies adjust their offers whilst vying for your custom! If you want to know when a new one goes live, you can join our alerts mail out – see below for details.

Enhanced odds direct to your mailbox

If you don’t have time to check the site regularly, why not subscribe to our enhanced odds alert service? We’ll email you all the latest bets as soon as they go live on the site, so you can be sure you never miss an offer!

You can find a link to our email alert service at the bottom of the page.