Ladbrokes Odds Boost

A generous offer that grabbed our attention

In our never-ending battle with bookmakers it’s rare punters find a promotion that truly puts the power in our hands. Yes, there are many glamorous deals out there for new and existing customers that promise us the earth but strip back the poster to the bare terms and conditions and they are little more than an intelligent way to separate us from our hard-earned cash.

Ladbrokes brand new Odds Boost seems to be different and when launched it certainly grabbed our attention. We have written many times on the pros and cons of the different carrots dangled in front of the noses of backers but this one stood out.

  • Ladbrokes - SportBet £5, get £20Claim
    18+ New UK+IRE customers. Paypal and certain deposit types and bet types excluded. Min £5 bet within 14 days of account reg at min odds 1/2 = 4 x £5 free bets. Free bets valid for 7 days on sports, stake not returned, restrictions apply. T&Cs apply, begambleaware.org

Positioned behind the strap line ‘The power to boost your odds instantly’ we were waiting for the catch – but it never came. Open to customers both new and established with Ladbrokes it’s a refreshing strategy that refuses to concentrate solely on getting new bodies in and we think it’s about time too. For too long we’ve seen players snap at the sign-up deal only to be pushed aside once through the magic door, realising life on the other side isn’t exactly what was promised.

On any given day simply log-in to your Ladbrokes online betting account – promo is also available to mobile and telephone players – and you’ll find your Odds Boost token as well as information on what markets it can be used on. This changes every day to keep in line with the sporting calendar but it’s not like you’ll be stuck for interesting markets, forced to bet on NFL just for the sake of it. Ladbrokes cover the main talking points of the day.

How does Ladbrokes Odds Boost work?

In simple terms Odds Boost gives you a bigger price on the selection you make so, for example, if you fancy Manchester United to win a football match instead of 8/11 you’ll have even money working in your corner. That may not sound like a lot on its own, but the beauty of this offer is it’s renewed every day.

Back enough over-priced selections on a regular basis and you are seriously improving the chances of turning an annual profit from your sports betting account. That’s lesson one from experienced punters. Betting isn’t just about picking the right side it’s about picking the right side at the right price.

Bigger prices on your favourite sports

So, why this generosity all of a sudden from Ladbrokes? What are they getting out of playing the role of a year-round Santa Clause? Well, it’s a very shrewd move that’ll keep customers coming back. Fancy a bet on the day’s football, tennis, boxing, horse racing? With Odds Boost is now becomes vital that your first point of call is the Ladbrokes site to check if there’s an Odds Boost token applied to your fancy.

That immediately takes the competition out of the game and once you’re on the site there’s a good chance you’ll stay and have a rummage around for other offers, deals and pieces of value. Land a winner and guess what – you’ll be on the site bright and early the following day to see the next market being covered by Odds Boost.

No tricks, no empty-promises. Ladbrokes Odds Boost works for both parties and above all else it gives punters the chance to back the most popular markets at a bigger price than you’ll get elsewhere.

As always there are the T&Cs, but we’ve read through the list and there’s nothing to trip you up. The main points being only the first £200 of your stake will be eligible to be boosted, Odds Boost tokens can’t be used on markets that have already had their odds increased by another offer and tokens can only be used on win and each-way singles. The deal isn’t open to those depositing using Paypal, Neteller or Skrill, but that’s fast becoming the industry norm.

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